In recent years, Japan’s domestic energy consciousness is increasingly growing especially after the Great East Japan Earthquake occurred two years ago, the Government has proposed “low carbon society” ( carbon reduction ) targets. Including LED lighting especially the outdoor LED light such as the RGB LED flood light is enjoying a great popularity at a rapid pace, becoming energy-saving products representative. Recent survey results show that the Japanese LED market shot up to 420.4 billion yen ( about 25.55 billion yuan ) in 2012 , jumped 195 percent over the previous year .
Japan’s ” Financial News ” reported that the report ” market survey on lighting 2013 ,” Yano released by Economic Research Institute on September pointed out that the drastic growth of the LED market including the decorative RGB LED flood light and other LED lighting market last year and energy demand continues to maintain a high level this year, driven by growth of the decorative RGB LED flood light and other LED lighting market, estimated that the market size for general lighting products will continue to rise.
The main selling point is that RGB LED flood light and other LED light is more than 40% energy saving than that of the fluorescent lamps , and lasts for twenty thousand hours or more, which is equivalent to be used for more than 10 years. The popularity of LED lights especially the RGB LED flood light in highly energy-conscious Japan early over that of other countries ，what can be seen that a variety of related merchandise have been displayed on the rack at discount stores.
In contrast, China ‘s LED lighting market has just started to enter the popular stage , this year is considered to be “universal first year .” According to market research firm estimates that China ‘s demand for LED lighting particularly the commercial RGB LED flood light will probably increaseto one trillion yen ( about 60.8 billion yuan ) in 2015. The Japanese manufacturers previously enabling the Japanese LED lights popular will be taking advantage to seize this opportunity and eat Chinese market pie .
But with the increasing involvement of LED lighting business , the competition has become increasingly fierce. To keep the market being evolved into a pure price competition , the individual companies are mustering their efforts to strive to develop differentiated products with other brands . RGB LED flood light and other LED lights is not just a simple lighting tool any more, but more than a sense of design or functional ( such as a timer , discoloration ) and other value-added of an exterior and interior design.
Japan’s Koizumi Lighting LED lighting manufacturer recently introduced the industry’s first lighting even simulate App “KOIZUMI Virtual Lighting Design”. Consumers can use the App to choose a variety of locations ( bedroom , entrance, corridor , etc. ) , space , wall or floor material, etc. , and then decide to buy items unless confirming the specific lighting effects of LED lamps .
LED lighting market is expected to continue to expand in future, and what will become an important condition that whether the introduction of other products in addition to the RGB LED flood light and other commercial and home LED lighting that is energy-saving and long life characteristics for each company must competing for market share.Browsing http://www.lead-lighting.com/led-flood-light/led-flood-light-rgb-series.htm for more information about the RGB LED flood light.